While not directly tech related, this very frank video on a delicate subject is an example of how the church is increasing its use of social media to improve its image and enlighten non-members to the blessings therein.
http://www.mormonnewsroom.org/article/temple-garments
Using social media was discussed more than once at the LDSTech Conference held last week.
LDS video on temple clothing and garments
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LDS video on temple clothing and garments
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