So I'm catching up on digg.com this morning and see a Book of Mormon in a vertical animated banner ad. Half expecting it to be anti material I watch it loop and sure enough its an ad for the church, offering a free copy. Very cool.
Just wanted to voice a little support for this move. I'm not sure what the costs are compared to the TV spots or what the impression is in terms of people reached, but in my opinion it is good to diversify those efforts. This is very fitting along with Elder Ballard's message in this month's Ensign.
I have fond memories of hanging out in the #mormon IRC channel on Undernet in the mid 90's.. We had a lot of people wander in and opportunities to educate people about (and sometimes defend) our beliefs. Nowadays I can imagine those discussions to be a lot easier with the resources that are online now to refer people to for more information after sharing a personal testimony.
Cheers!
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